The third generation of the Philips Aurea edge-lit LED HDTV was announced

Monday, October 12, 2009

Philips has introduced to Russia's market a new generation of the Aurea. The premiere of this model was held in September in Berlin in the framework of international exhibition IFA2009. As the producer, although in the commercial model name has changed only the index, Aurea III has fundamental differences from its predecessors.

The main difference is the screen - it is a 40-inch, and its illumination of the matrix is based on LED technology, which allows to achieve image quality comparable to the quality which is inherent to plasma TVs. In this model 40PFL9904H (or Aurea III) retained proprietary features - active frame technology Ambilight, which creates a glow around the TV display for the screen; algorithm Perfect Natural Motion, whereby even the dynamic scenes are displayed on-screen without jerks, and 100-Gertsev display with 2 ms response time, providing high clarity. In this dynamic contrast was equal to the index 500000:1, which ensures correct display of shades of black.

Processor Perfect Pixel HD Engine creates a clear image, each pixel is processed in such a way as to conform to the neighboring pixels, and the resulting image becomes more natural. The changes were made and the remote control, his body resembles a modern mobile phone in the slider form factor.

Another improvement was the presence of function Aurea Net TV and built-in module Wi-Fi. Users can surf the Internet using the TV screen and remote control. TV can be connected to a home network using a wireless connection via Wi-Fi or Ethernet. The menu has all the popular services Net TV, the image corresponding to the format of the TV screen. In addition, the connection to the PC lets you watch videos or images stored on your PC, via the remote network.