RICOH CX3: a new digital compact camera with ultrazoom

RICOH Japanese company has introduced a new digital camera CX3, having a wide-angle (28-300 mm) lens with a 10.7-fold optical zoom and a miniature body thickness 29 mm. CMOS (CMOS) sensor with a backlight and an innovative noise reduction function, an algorithm which was first used in the model Ricoh GR Digital III, ensure that the words of the manufacturer, exceptional brightness and sharpness even in low light and night shooting.

The company notes that its novelty noises instantly suppressed as soon as the signal enters the matrix, thus preserving the high resolution and color rendition. In addition to this algorithm output pixel interpolation reduces discoloration in the scenes of high contrast for maximum realism of the frame.

The camera has a large three-inch LCD display with a VGA-resolution (920 thousand pixels) and 100% level of relations and the transfer of red, green and blue spectra. Solid FLUORIDE coating prevents from contamination and scratches, and anti-reflective coating provides excellent visibility even in bright sunlight.

The cell provides 13 different regimes, where, for example, in macro mode you can shoot from a distance of 1 cm to wide angle (equivalent to 31 mm focal length in 35 mm camera) and 28 cm for telephoto. Special shooting mode two frames in the dynamic range (up to 12 EV) allows you to take pictures with different exposure settings, and then creates them vysokobitnoe HDR-image without installing special software. For greater convenience in CX3 added more detailed installation to coordinate the work of the dynamic range - now you can set the priority ranking of tone, using the settings "Select", "Shadows" and "Off". Multistructural Auto WB can recreate the natural colors, even when shooting portraits, it was difficult to do with the previous version of this regime, for example, when shooting contrasting frames or frames with flash and natural light (or fluorescent light, etc.).

In addition to the regime of 1:1 for square format images, like a medium format cameras with the regime, the CX3 added a feature shooting with 16:9 aspect ratio for viewing photos on a widescreen TV. In CX3 added another mode - "Pets", focusing on optimizing the muzzle of an animal in its definition: in order not to irritate the pet, flash, additional AF light and working sounds included automatically. Another innovation - HD-video with a resolution of 1280x720 pixels at 30 frames per second.

When you point the camera at the object a new function S-AUTO will automatically adjust the camera to the optimal shooting mode - portrait, sports, night portrait, landscape, night landscape, macro mode, etc.

RICOH CX3 presented in the case of three colors: black, silver and purple two-tone (a combination of metallic with a hint of "pink champagne"). Built in memory is 88 MB with expandable SD cards and SDHC. The package includes a rechargeable lithium-ion battery DB-100, Battery Charger BJ-10, USB cable and AV, CD-Rom with software, armband, user manual and warranty card.