Sony stops selling their OLED TVs in Japan due to low demand

Thursday, February 18, 2010

One of the world's leading electronics manufacturers Sony Corporation decided to cease production of its OLED TVs for the Japanese market. The main reason for this surprising decision was the low demand for such devices and the increased competition in the segment more traditional LCD TVs.

Recall that in late 2007, it was in Japan, Sony has released the first TV with a screen based on organic light-emitting diodes - a model XEL-1. However, the electronics giant now more skeptical about the introduction of OLED technology in the production of televisions. At least, it concerns domestic market of the company.

The reason is simple - the high cost of OLED TV XEL-1, and, consequently, low demand for this product. Indeed, spread over 2000 dollars for a TV with a diagonal of 11 inches, and even in conditions of economic instability - to say the least wasteful. And none of the advantages of OLED screens do not seem able to inspire the Japanese consumers.

However, selling the XEL-1 in the U.S. and European markets will continue. In addition, Sony is not going to stop investing in development of OLED displays, although a priority for the Japanese corporation was listed today on the issue of energy-efficient LCD TVs with LED backlight, as well as the production of 3D TV.