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More than ten million phones Samsung STAR sold in record time

Thursday, November 5, 2009

Samsung Electronics Co. Ltd. announced that sales of its mobile phone Samsung STAR (S5230), with a touch screen, over 10 million units in just six months after the debut of the model. STAR, released in May, reached ten million sales mark faster than any other Samsung device in the history of the company.

The company notes that STAR has become the sixth phone Samsung, which achieved sales of more than 10 million units. He broke the record for the slider Samsung E250, issued in November 2006, which to reach ten million mark took ten months. The first phone Samsung, sales of which amounted to 10 million, was "clamshell» T-100, released in April 2002. In fact, to reach this mark, it took 18 months. Other successful "desyatimillionnikami" were E700, D500 and J700.

The first four months was sold 5 million phones STAR, which is also a record figure. In May, sold 700 thousand units in July - has 1.6 million units in August - 1.7 million vehicles. In September and October, while phones with touch screens continued to gain popularity in the world, STAR monthly sales exceeded 2 million units.

In Europe, where STAR debuted in the first place, sales of this model has already reached 5 million units. STAR has also successfully sold in Latin America (1.6 million units), CIS (900 thousand) and China (800 thousand). In the UK, Italy and Netherlands, he headed the bestseller list.

Promotion STAR, under the version of the producer, contributed to global marketing programs specifically designed for each region. Samsung held a series of events Mobile Live throughout Europe, Central and South America, CIS countries and South-East Asia, the Middle East and Africa

In 2009, Samsung plans to sell 200 million handsets, and up to the III quarter to take a 20% global market.

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