GSM Association announced the winners of the fifteenth annual award Global Mobile Awards. Winners were determined in 19 categories, of which two were given separately at a special evening performance: The best mobile phone and the President Award for greatest contribution to the development of the mobile industry. Among the awardees and Russia's MTS.
The winners of prizes by a vote in this year were:
- Best game for your mobile device: Iricom - The Last City - Fight For Your Life!
- Best Music Service: Odyssey Music Group - Deezer
- The best advertising or marketing: CLANMO GmbH and OgilvyOne - The IKEA PS Mobile Interior Planning Tool
- The best mobile TV service: CBS Mobile - TV.COM
- Best Local Ad Campaign: R / GA - Nokia viNe
- Best innovative product or service: Research In Motion - BlackBerry Enterprise Server v5.0
- Best mobile Internet service: adaffix Gmbh - YELLIX
- Best service Mobile Money: Safaricom - M-PESA (bulk payment & utility bill) extension to service
- Best use of mobile systems for sotsianogo and Economic Development: Grameen Foundation, MTN Uganda, and Google - The Grameen Foundation Application Laboratory (AppLab)
- Best Mobile Money Service for non-bank payments: Zain Bahrain BSC - ZAP
- The Green Prize (for best environmental program, product or innovation): VNL - VNL GSM base station for solar energy
- The prize for the most environmentally friendly network: Mocambique Celular SARL (mcel) - Eco Naturalmente (Naturally Thinking Green)
- For the greatest development of network technologies: SkyCross Inc - SkyCross iMAT Antennas (a regime of an isolated antenna)
- Best service platform: Huawei Technologies Co Ltd - Huawei SDP solution
- The best tariff plan: Mobile TeleSystems (MTS) - Your individual optimal tariff plan
- Best breakthrough in mobile technology: Orange - Mobile High Definition (HD) Voice
- Best mobile phone: HTC - HTC Hero
- The best mobile device (no phone): Novatel Wireless Inc. - MiFi Intelligent Mobile Hotspot
- Government Award: Kenya
- Prize Chairman GSMA: Carl-Henric Svanberg
- Person of the Year as a result of a voice in the media: Steve Jobs (Steve Jobs)
- Prix mobile innovations: Ubidyne (USA) - Antenna Embedded Radio ™
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